If you specify or install interiors for a living, buying one project at a time as a retail customer rarely makes sense. A wallpaper trade account with Decor Establishment is designed for interior designers, contractors, hotel groups and wholesalers across the UAE and the wider Gulf who need reliable stock, consistent batches and a team that understands deadlines. Here is how it works and how to get the most from it.
Who a wallpaper trade account is for
Most of our business since 1974 has been with professionals. A trade relationship suits you if you are:
- An interior designer specifying wallcoverings, curtain and upholstery fabrics for villas, apartments or offices.
- A fit-out contractor who needs accurate quantities delivered to site on schedule.
- A hotel or hospitality group refurbishing rooms, corridors and restaurants in phases.
- A wholesaler or retailer buying in volume for onward sale.
Homeowners are always welcome in our showrooms too, of course, but the trade side is built around repeat, larger-volume work.
What you gain from trading with us
The biggest advantage is access. Decor Establishment holds exclusive distribution rights in the UAE, Oman, Qatar and Bahrain for the brands we carry, so collections such as Wallquest, Grandeco, Zambaiti Parati, SK Filson, Holden, Paper & Ink and Sellers & Josephson come to these markets through us. That includes designer ranges such as Elie Saab Maison and Automobili Lamborghini, which make a real statement in hospitality and luxury residential schemes.
Beyond the range itself, trade clients benefit from:
- Trade terms. Designer and contractor pricing is discussed individually and depends on volumes and the nature of your projects, so it is worth a conversation with our team.
- Batch control. We allocate full quantities from a single batch, so a 60-room hotel floor matches from end to end.
- Fast delivery. Stocked items typically reach sites across the region within 3–7 days.
- Sample support. Cuttings and pattern books for client presentations.
- One supplier for walls and floors. Wallcoverings, fabrics and Adore LVT flooring from a single account.
Just as important is continuity. Hospitality brands often refurbish in stages over several years, and designers want to reuse a successful scheme across a second villa or a new branch. Because we are the official distributor, we can check what is still in production, suggest close alternatives when a design is retired, and keep a record of what went into each project. That kind of memory is hard to find when buying piecemeal.
How to open a wallpaper trade account: step by step
Setting up is simple. We usually ask for a few details so we can serve you properly:
- Get in touch. Call, message or contact us online and tell us a little about your business.
- Share company details. Trade name, trade licence and a main contact for orders.
- Tell us about your projects. Typical volumes, sectors (residential, hospitality, commercial) and the regions you work in.
- Meet the team. Visit the Deira, Dubai or Sharjah showroom to walk through the collections and discuss terms.
- Start specifying. Request samples, send quantities and receive quotations under your account.
Working outside the UAE? Clients in Oman, Qatar and Bahrain are served directly. For Saudi Arabia and India, bulk enquiries are welcome, though availability varies by brand, so please check with us first.
Tips for designers presenting to clients
A wallpaper trade account works best when you use it as part of your design process, not just at the ordering stage:
- Order samples early. Gulf daylight is intense, and colours shift between a showroom and a sun-filled majlis. Let clients approve in their own space.
- Build mood boards across categories. Pair a wallcovering with a coordinating fabric from our fabric collections so the scheme feels considered.
- Explore the manufacturers’ own resources. Brand sites such as Zambaiti Parati are useful for inspiration imagery, which we can then match to available stock.
- Think about children’s rooms. Grandeco Little Dreamers is a favourite for nurseries and playrooms in family villas.
It also helps to keep a small library of your most-used collections in the studio. When a client asks for “something like the hotel lobby we saw”, being able to pull the right book off the shelf saves days of back-and-forth.
Advice for contractors on site
For contractors, the details that protect your margin are the practical ones. Measure from drawings and confirm on site; we will calculate rolls including pattern repeat and waste. Keep batch numbers on your job file in case of snagging or later additions. Let rolls acclimatise in air-conditioned rooms for a day before hanging, and use the right paste: we recommend ACM adhesive from Italy, which we supply alongside our wallcoverings so it can arrive with the rolls.
On phased hotel jobs, ask us to stage deliveries by floor or block. It reduces storage headaches on site and keeps the stock clean and dry until it is needed.
Finally, keep our team in the loop when plans change. Revised drawings, a switched colourway or a delayed handover are part of everyday project life in the UAE. The earlier we know, the easier it is to hold stock, adjust quantities or reschedule a delivery without extra cost or delay to your programme.
Start trading with Decor Establishment
Whether you are specifying a single penthouse or supplying a new hotel, a wallpaper trade account gives you a dependable partner with five decades of experience in the region. Browse our wallcovering collections online, visit our showrooms in Deira, Dubai and Sharjah, or send us your next project brief. Our team is ready to help with trade and bulk enquiries across the UAE and the GCC.
